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There are three main types of erectile dysfunction (ED) medications: sildenafil (Viagra), tadalafil (Cialis), and vardenafil (Levitra), each differing in duration of effect, erection firmness, food interactions, and price.Viagra is best for firmness, Cialis for long-lasting effects, and Levitra for rapid onset. This article provides a comprehensive comparison covering selection, generic pricing, dosage, and contraindications from a medical clinic perspective.

Table of Contents
“How many types of ED medications are there?” “What are the differences between Viagra, Cialis, and Levitra?” “Which ED medication is right for me?” Many people have these questions.
The three main ED medications prescribed in Japan are sildenafil (Viagra), tadalafil (Cialis), and vardenafil (Levitra). While all are PDE5 inhibitors, they differ significantly in onset time, duration, erection firmness, food and alcohol interactions, side effects, and price.
In this article, we compare three ED medications across firmness, duration, food interactions, side effects, and generic pricing, explaining how to choose by symptoms and lifestyle from ED treatment specialists. If deciding between Viagra and Cialis, or interested in Levitra, please read to the end.


ED medications are broadly classified into three types, all belonging to the same class called PDE5 inhibitors. They share a common mechanism: inhibiting PDE5 (phosphodiesterase type 5) to increase blood flow to the corpus cavernosum, facilitating erections.
However, because active ingredients differ, there are clear differences in onset, duration, food interactions, and side effects. Understanding each is the first step to successful ED treatment.
Viagra was the world’s first ED medication, approved in Japan in 1999, with sildenafil as its active ingredient. It has the highest name recognition and is synonymous with ED treatment.
Viagra is ideal for those who prioritize firmness or want a proven first-time medication. Generic Viagra (sildenafil tablets) is widely available for cost-effective treatment.
Cialis was approved in Japan in 2007, with tadalafil as its active ingredient. It holds the worlds No. 1 market share, with its greatest feature being its overwhelmingly long duration.
Cialis is ideal for use without meal concerns, weekend use, or next-day coverage. Generic Cialis (tadalafil tablets) is also available.
Levitra was approved in Japan in 2004, with vardenafil as its active ingredient. The brand-name is discontinued, but prescriptions are available through generic versions (vardenafil tablets).
Levitra is ideal for unexpected situations or when fast action is the priority. Its quick onset means shorter waiting time, a significant advantage.


We compare the three ED medications across four axes: duration, firmness, food interactions, and side effects. No single medication is universally superior; the optimal choice varies by physique, lifestyle, and priorities.
Duration of effect is one of the most important factors when choosing an ED medication.
| Comparison | Viagra | Cialis | Levitra |
|---|---|---|---|
| Onset | Approx. 30 min – 1 hr | Approx. 1-3 hours | Approx. 15-30 min |
| Peak effect | 1-2 hours after | 2-4 hours after | 45 min – 1 hr after |
| Duration | 4-6 hours | Up to 36 hours | 5-8 hours |
| Recommended timing | 1 hr before intercourse | 2-3 hrs before intercourse | 30 min before intercourse |
For rapid onset, Levitra (15-30 min) has a clear advantage; for long-lasting peace of mind, Cialis (up to 36 hours) is overwhelmingly superior. Viagra is a balanced middle option.
In terms of firmness (potency), Viagra and Levitra have the advantage. Cialis features milder effects, suited for those who value natural erections.
| Medication | Firmness | Characteristics |
|---|---|---|
| Viagra | Firmest | Provides a strong, firm erection. Many feel the effects are remarkable |
| Levitra | Firm | Firmness comparable to Viagra. Combined with rapid onset, perceived effect is strong |
| Cialis | Natural firmness | Mild but sufficient. Less forced erection feeling |
See our article on firmness comparison. Viagra for maximum firmness, Cialis to avoid the obvious medication feeling.
Cialis is the least affected by food. For those who want to use it after dinner, not worrying about meals is a significant advantage.
| Medication | Food interactions | Alcohol interactions |
|---|---|---|
| Viagra | Highly susceptible (absorption significantly reduced by high-fat meals) | Small amounts OK. Heavy drinking reduces effect |
| Cialis | Virtually unaffected | Small amounts OK. Heavy drinking reduces effect |
| Levitra | Somewhat susceptible (tends to decrease with high-fat meals) | Small amounts OK. Heavy drinking reduces effect |
For Viagra and Levitra, taking on an empty stomach is ideal. If taking after meals, avoid fatty foods and wait 2+ hours. Cialis is virtually unaffected by meals under 800 kcal. Small amounts of alcohol (1-2 beers) are fine for all three, but excessive drinking suppresses the central nervous system and reduces erectile function.
All three are PDE5 inhibitors with common side effect tendencies. However, incidence rates and characteristic side effects differ.
| Side effect | Viagra | Cialis | Levitra |
|---|---|---|---|
| Headache | Approx. 10-15% | Approx. 10% | Approx. 10% |
| Facial flushing | Approx. 10% | Low incidence | Approx. 10% |
| Nasal congestion | Approx. 5% | Approx. 3% | Approx. 5% |
| Back pain / Myalgia | Rare | Approx. 5% | Rare |
| Visual disturbance (blue tinge) | Approx. 1-3% | Rare | Approx. 1-2% |
| Indigestion | Approx. 3% | Approx. 3% | Approx. 3% |
Cialis has the lowest overall side effect incidence among the three. However, back pain and myalgia are Cialis-specific side effects. Most side effects are mild and temporary, disappearing as the medication wears off.


Which ED medication is right for me? – this is likely the most important question. Here we recommend medications for four common scenarios.
Recommended: Viagra (Sildenafil) 25mg-50mg
For first-time users, we recommend Viagra with the most extensive clinical track record. Its clearly noticeable effects establish a baseline for future medication selection.
See our article on what happens when a non-ED person takes Viagra.
Recommended: Cialis (Tadalafil) 10mg-20mg
For those who want to use ED medication after dinner or drinks, Cialis, virtually unaffected by food, is ideal.
Viagra and Levitra are recommended on an empty stomach, but Cialis eliminates this concern.
Recommended: Cialis (Tadalafil) 20mg
For those who want a relaxed weekend with their partner or want to feel natural without timing concerns, Cialis with up to 36-hour duration is ideal.
Since Viagra and Levitra wear off after several hours, they are not suited when you do not know when intimacy will occur. For entire weekend coverage, Cialis is the only choice.
Recommended: Levitra (Vardenafil) 10mg-20mg
For those who want to be prepared or want the fastest onset, Levitra, effective in 15-30 minutes, is recommended.
Note: brand-name Levitra is discontinued; prescriptions are for generic vardenafil tablets. Efficacy and safety are equivalent.


Since ED medications are non-covered services, using generics can significantly reduce costs. Generics are available for all three, with equivalent active ingredients, efficacy, and safety.
Generic medications contain the same active ingredients in the same amounts as brand-name drugs and are approved through government review. Let us clarify common misconceptions.
Important: generics from overseas online retailers carry a high risk of being counterfeit. Government surveys found approximately 40% of overseas ED medications were counterfeit. Always obtain prescriptions from domestic medical institutions.
The price difference between brand-name and generic medications is as follows (general market rates).
| Medication | Brand-name (per tablet) | Generic (per tablet) | Cost reduction |
|---|---|---|---|
| Viagra to Sildenafil | Approx. 1,500-2,000 yen | Approx. 440-1,000 yen | Approx. 50-70% OFF |
| Cialis to Tadalafil | Approx. 1,500-2,000 yen | Approx. 600-1,100 yen | Approx. 40-60% OFF |
| Levitra to Vardenafil | Discontinued | Approx. 850-1,300 yen | — |
Estimated monthly cost (based on 4 uses per month)
| Generic | Per use | Est. monthly cost (4x) |
|---|---|---|
| Sildenafil 50mg | Approx. 440-1,000 yen | Approx. 1,760-4,000 yen |
| Tadalafil 20mg | Approx. 600-1,100 yen | Approx. 2,400-4,400 yen |
| Vardenafil 20mg | Approx. 850-1,300 yen | Approx. 3,400-5,200 yen |
For best cost-performance, sildenafil (generic Viagra) is most affordable. For cost-per-hour, tadalafil (generic Cialis) offers the best value.


ED medications cannot achieve their intended effects without proper administration. Many cases where patients report it did not work are due to incorrect dosage or timing. Here we explain common rules and contraindications.
The basic rules common to all three ED medications are as follows.
| Medication | Recommended timing | Empty stomach? | Daily max |
|---|---|---|---|
| Viagra | ~1 hr before intercourse | Yes (recommended) | 50mg x 1 |
| Cialis | ~2-3 hrs before intercourse | Not required | 20mg x 1 |
| Levitra | ~30 min before intercourse | Yes (recommended) | 20mg x 1 |
The following individuals are prohibited from taking any ED medication. Due to life-threatening risks, inform your physician.
Caution with alpha-blockers (BPH medications). Not contraindicated but use cautiously under medical supervision. Since ED causes may be medication-related, inform your physician of all medications.


Mens Care Clinic operates three locations: Shimbashi, Akihabara, and Omotesando. Through a medical partnership with Toyosu Hospital, we maintain a safe clinical system.
Key features of Mens Care Clinic:
The prescription process:
For those who feel embarrassed to visit or are too busy, online consultation is recommended.
| Medication | Regular price (per tablet) | Campaign price |
|---|---|---|
| Sildenafil 50mg (Generic Viagra) | Approx. 800-1,200 yen | — |
| Tadalafil 20mg (Generic Cialis) | Approx. 600-1,100 yen | First-time 10 tablets 5,000 yen |
| Vardenafil 20mg (Generic Levitra) | Approx. 850-1,300 yen | — |
| Consultation fees | FREE | |
*All prices include tax. Non-covered medical services.
*Overseas purchases carry high counterfeit risk. We strongly recommend clinic prescriptions.


There are primarily three types approved in Japan: sildenafil (Viagra), tadalafil (Cialis), and vardenafil (Levitra). All are PDE5 inhibitors that increase blood flow to facilitate erections. Since they differ in duration, firmness, and food interactions, consult your physician to choose the right one.
Brand-name Levitra is discontinued, but generic versions (vardenafil tablets) are available. Efficacy and safety are equivalent. Mens Care Clinic also offers vardenafil (generic Levitra).
ED medication is generally non-covered (not covered by insurance). Since April 2022, it may be covered as part of fertility treatment (conditions apply). For general ED treatment, Mens Care Clinic offers free consultations – you only pay for medication.
Yes, efficacy is equivalent. Generics contain the same active ingredients and pass bioequivalence studies. Sildenafil (generic Viagra), tadalafil (generic Cialis), and vardenafil (generic Levitra) all have equivalent efficacy and safety.
Yes, prescriptions are available for people in their 20s. ED in your 20s is often psychological (stress, anxiety, pressure), and medication improves symptoms in many cases. Available regardless of age.
Absolutely not. Combining ED medications is prohibited. Duplicate medications can cause severe side effects like hypotension. When switching, wait at least 24 hours.
No, ED medications do not develop tolerance. Efficacy does not diminish with long-term use. If you feel it is not working, this may be due to age-related progression or lifestyle changes – consult your physician.
Losing erection during intercourse responds to all three types. Cialis for sustained effects, Viagra for reliable firmness.
Yes, online prescriptions are available. Mens Care Clinic offers online consultations from the first visit. After a video call via smartphone or PC, medications are delivered in discreet packaging. Recommended for those without time to visit or who prefer privacy.


In this article, we thoroughly compared three types of ED medications (Viagra, Cialis, and Levitra). Here is a summary of key selection points.
| Priority | Recommended | Reason |
|---|---|---|
| Erection firmness | Viagra | Achieves the firmest erections among the three |
| Duration / Flexibility | Cialis | Up to 36 hours. Minimal food interactions, covers the entire weekend |
| Rapid onset | Levitra | Fastest ED medication, taking effect in 15-30 minutes |
| Cost-performance | Sildenafil (Generic Viagra) | Lowest per-tablet cost with extensive generics |
| First-time ED treatment | Viagra 25mg-50mg | Most extensive clinical track record |
The optimal medication varies by individual constitution, lifestyle, and goals. If unsure or want to try, consult Mens Care Clinic. We carry all three types, with physicians recommending the right one for each individual.
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